Personal Brand Identity
This endeavor initially aimed at crafting a distinct personal brand identity for myself evolved into a multi-dimensional venture. Beginning with the conceptualization and design of a unique brand identity, the project progressed towards the creation of a three-dimensional interactive sign, adding layers of depth and interactivity to the visual representation of the brand.
I started my ideation process with a free-writing exercise. This exercise served as a crucial starting point for refining my focus and identifying the key facets of my identity that are most important to me. Among these adjectives are words like adaptable, empathetic, human, playful, problem solver, vulnerable, curious, fun, and receptive.
Very early in my process I began to notice a two main themes. The first was I was very drawn to modular flexible systems that lent themselves to change, The second was the continuous appearance of human faces. My goal then became to create a system that could house both of these things.
Very early in my process I began to notice a two main themes. The first was I was very drawn to modular flexible systems that lent themselves to change, The second was the continuous appearance of human faces. My goal then became to create a system that could house both of these things.
Now with more vision, I continued to brainstorm. I quickly found that strict utilization of a grid system along with buildable modjular shapes would allow me to maintain both flexiblility and playfulness.
Final Logo Mark:
Digital Applications:
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For the three dimensional part of this project I want to create a physical artifact that maintains the tactile playful feeling of the logotype. I planned to do this by having modular elements that the viewer is able to rearrange and play with.
Prototyping:
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Final Application:
The final deliverable materialized as a 24 by 36-inch signmade to be a physical embodiment of the envisioned brand identity. The pegboard was fashioned by perforating a half-inch thick plywood base, which went a thorough process of sanding and painting. The shapes were cut using a laser cutter, were assembled, sanded, and adorned with a harmonizing coat of paint. The final touch involved affixing French cleats to both the board and an accompanying box, ensuring a secure wall mount for users to interact with the immersive display.
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For the three dimensional part of this project I want to create a physical artifact that maintains the tactile playful feeling of the logotype. I planned to do this by having modular elements that the viewer is able to rearrange and play with.
Prototyping:
Final Application:
The final deliverable materialized as a 24 by 36-inch signmade to be a physical embodiment of the envisioned brand identity. The pegboard was fashioned by perforating a half-inch thick plywood base, which went a thorough process of sanding and painting. The shapes were cut using a laser cutter, were assembled, sanded, and adorned with a harmonizing coat of paint. The final touch involved affixing French cleats to both the board and an accompanying box, ensuring a secure wall mount for users to interact with the immersive display.
